Interviews overview
Voice AI interviews the buyer who chose someone else, the rep who lost, and sellers who carried a competitor's product.
A CRM loss-reason dropdown tells you what the rep typed. It doesn't tell you what the buyer decided, or why. Taizen asks the buyer.
Voice AI interviews both sides of every closed deal — the buyer and your own rep — plus sellers who used to carry a competitor's product, continuously and at a volume a quarterly program can't reach.
Why it works
Buyers are often more candid with an AI interviewer than with the salesperson who just lost the deal. There's nothing to manage, no relationship to protect, and no follow-up pitch coming. The interviewer asks follow-ups and probes past the first answer, which is where the real reason usually is — the first answer is almost always "price" and almost never actually price.
And it says it's an AI in its first sentence, every time. See consent and compliance.
The screen
Interviews in the sidebar, with three tabs:
| Tab | What's in it |
|---|---|
| Ready to read | Completed and analyzed interviews you haven't reviewed |
| Awaiting buyer | Outreach sent, interview not yet completed |
| All | Everything, with a Show superseded toggle |
Each row shows the company, the person and their role, the competitor if there was one, the status, and a one-line summary of what the interview concluded. Filter by outcome, by competitor, or sort by most recent. Performance in the top right opens the analytics.
What lands at the end
An interview isn't a document that goes in a folder. Each one produces:
- A transcript and an analysis — the reason the deal was won or lost, in the buyer's words
- Battlecard input — if it was competitive, what the competitor was coached to say and what landed
- A roleplay drill — built from the objections that buyer actually raised (build a bot)
- A coaching note — for the rep who lost it
That's the difference from a traditional win/loss program: it runs continuously and ends with something a rep can use, rather than a quarterly slide deck.
The gap that matters most
Taizen interviews the rep alongside the buyer and puts the two accounts side by side. The gap between what your rep believes lost the deal and what the buyer says lost it is usually the single most useful output of the whole program — and it's not something a CRM field can ever surface.
Won deals are interviewed too, which tells you which part of the pitch actually landed.
Where it goes next
- Set up a program — targeting, volume, triggers
- Interview types — buyer, your rep, ex-competitor sellers
- Read the results — statuses, outcomes, and turning them into action
- Consent and compliance — disclosure, opt-outs, deletion